This case study covers a Meta Ads campaign we ran to drive website purchases for an online store selling in euros. The figures below come straight from the campaign’s performance overview in Meta Ads Manager.
The results
- 491 website purchases
- €23.99 cost per purchase
- €11,778.07 total ad spend
What this means
The campaign ran over two main periods between autumn 2024 and early 2025, with purchase tracking in place so every euro of spend could be judged on actual sales, not just clicks or reach.
