This case study covers a Meta Ads campaign we ran to drive website purchases for an online store. The figures below come straight from the campaign’s performance overview in Meta Ads Manager.
The results
- 432 website purchases
- $1.55 cost per purchase
- $670.63 total ad spend
What this means
Every purchase cost $1.55 in ad spend. With tracking set up to report website purchases, each part of the campaign could be judged on actual sales, not just clicks or reach.
